|ST. LOUIS, MO (April 21, 2011) - Interim Physicians, a physician staffing firm that provides temporary physician coverage to hospitals and healthcare facilities across the country, today announces an inspired new brand identity centered on the innovative concept of “Advanced PeopleCare.”
Interim Physicians and its mobile workforce of physicians solve shortages of healthcare with Advanced PeopleCare, a unique philosophy of healthcare staffing with heart. Advanced PeopleCare is a dedicated focus on patient care through the teamwork of ethical physician recruiters and a network of caring physician providers, who are sourced with the latest communications technology, rigorously screened before placement, and critically evaluated after placement.
With healthcare reform likely to remain an omnipresent issue for years, the importance of quality patient outcomes has never been greater. The PeopleCare concept is meant to address the business needs of healthcare facilities as well as the expanding career options available to physicians, many of whom are weary of the traditional demands of practicing medicine and who relish the opportunity to reconnect with the reason they decided to become physicians – to change people’s lives.
“It remains to be seen what effect healthcare reform has on physician staffing. However there’s no doubt that the model will change, and physician staffing companies will need to adapt to the new reality,” said Timothy P. Hand, CEO of Interim Physicians. “By galvanizing our business philosophy around a clearly defined, proprietary process that leads to repeatable success, we believe we are uniquely qualified as a trusted staffing partner that cost-conscious healthcare facilities can rely upon,” Hand explained.
Interim Physicians’ new brand identity was completely rebuilt from the ground up and includes a new logo and design standards, a new tag line, new marketing copy, a new website with advanced functionality, and a comprehensive digital strategy designed to enhance the personal relationships that are vital to patient outcomes.
The new brand identity was inspired by the evolving landscape of healthcare legislation, shifting demographics, digital healthcare technology, the internet and mobile devices, and increased career options for physicians. Digital technology increasingly binds hospitals, physicians and physician staffing agencies, and it’s clear that a connected digital strategy is essential for future success for all involved in delivering healthcare.
“With so much rapid change in healthcare as well as internet communication technology, we felt it was time to rethink our core premise to be more in line with these irreversible trends. We believe any staffing agency that is not staying ahead of new developments and who’s not fully embracing the shifting of priorities to the customer, will soon be left behind,” Hand declared.
“We strongly believe in the power of being an internet-centric organization. It’s an old saying, but it’s true: knowledge is power. Facilities and physicians need instant access to accurate, mission-critical information in the digital age, and we’re providing that at every step of the physician staffing process,” Hand added.
“This new brand is important for how it will favorably position Interim Physicians in the locums marketplace, but ultimate success in physician staffing is about quality of work, quantity of work and excellence in customer service. We believe our network of physician recruiters and business developers is the best in the business. Now we have an elevated public image that matches that sterling reputation of service. Our people care, and it shows.”
A pioneer physician staffing firm, Interim Physicians has provided temporary physician coverage to hospitals, clinics and other healthcare facilities since 1979. The company is headquartered in St. Louis, with offices in Atlanta, Dallas, Portland, Ore., and Huntsville, Ala. In 2010 and 2011, Interim Physicians achieved Inc. 5000 status as one of the fastest-growing private companies in the country.
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